while studying to become a professional ballerina in her home country of ukraine, our founder regina halonen was faced with career-altering circumstances that inspired her search for a new way to create art. 

she moved to toronto to pursue a career in journalism and tell stories through multimedia communications. 

while studying at the ryerson school of journalism (now toronto metropolitan university), regina worked with several print and digital newspapers and magazines. she covered a wide range of topics, from reporting about canadian military efforts in ukraine, to becoming the fashion editor at an online magazine. it was after graduating with a bachelor in journalism and politics that she began to witness how much social media was transforming every aspect of our society, especially the business sector. she knew she wanted to be part of the action.

since then, regina spent some time honing her social media marketing and graphic design skills while working for a digital marketing company, until she was ready to go out on a ledge and pursue her dream of owning her own business.